Apple’s Beats Electronics, a company which the tech giant acquired in 2014 for $3 billion, was reportedly working on a WiFi-connected speaker which could stream music straight from the web — that is, until Apple scrapped the project, according to a report on Variety which cited “multiple sources familiar with the project.”
Such a product, a WiFi speaker, would have placed Apple’s Beats in direct competition with the California-based Sonos, a company which expects to hit $1 billion in sales this year, and its line of wireless HiFi speakers.
With the apparent success of Sonos in mind, one can only wonder why Apple decided to scrap its own wireless speaker. According to Variety‘s inside sources, the company ran into numerous problems when it attempted to create the product from scratch which eventually led the company to make the call and scrap the project.
Variety cites yet another source close to the tech giant as having said that the project was simply placed on hiatus following a joint decision by executives at Apple and Beat.
Jacob Kastrenakes speculated on the rumored WiFi speaker by Beats as he wrote in a report on The Verge: “Perhaps now that it’s under Apple, a second attempt at wireless speakers by Beats could have a more successful outcome.”
In other WiFi coverage, researchers have managed to broadcast wireless electric power through the airwaves using a system referred to as PoWi-Fi.
What do you think, will Beats eventually come out with a WiFi speaker which streams live music over the Internet?