Instagram kicked off its new heavily curated video channel this past Saturday on Halloween.
The new channel is curated by the massive social network’s employees who sift through user generated videos to find and display some of the most popular videos surrounding particular events, such as Halloween.
A spokesperson for the social media company told Re/code in an email that the Halloween event was “just the start” of these types of curated video feeds and that they’re “a new way to experience events and big moments, as they happen, through the eyes of the Instagram community.”
Instagram, which was acquired by Facebook for approximately $1 billion worth of cash and stock back in 2012, intends for their new curated video feeds surrounding events to be, according to Wired, two parts entertainment and one part “straight-up news.”
During the recent Halloween curation, which reportedly ended on Sunday, Instagram’s more than 400 million monthly active users were given the opportunity to suggest posts for the company’s employees to consider by tagging them with the hashtag #IGHalloween.
Nicki Minaj shared an Instagram video on Halloween night in which she commands a woman in a wheelchair to walk while dressed as a fairy princess equipped with a fake magic wand. The International Business Times reports that the video has sparked controversy amongst those who allege that the 32-year-old “Truffle Butter” rapper is making fun of a disabled person in the video.
Immortal News previously reported on Instagram’s enabling of web-based sign ups (new user registrations) for computer users, however, the social networking giant has since temporarily taken the sign up page down, possibly to resolve any potential issues prior to its official debut.