Yahoo’s homepage and app recently underwent changes for United States users, the company announced on Thursday– the same day that Facebook announced its “Live Video” streaming feature for U.S. iPhone users.
The updates, which were implemented with the latest mobile trends in mind, are not only intended to connect users with their interests, but the community around them as well.
Additionally, it’s now “easier” for users to not only stay up to date with the latest developing news stories, but to assimilate them in a time efficient manner. The company wrote in a blog entry posted on Thursday:
We’ve made it easier to discover and create conversations with a community around engaging content and follow the latest developing stories in a nearly infinite news stream.
In order to save time and keep users up to date with their interests, the company unveiled an infinite scroll feature that allows users to scroll endlessly through stories, which seamlessly transition from one to the next. This infinite scroll feature does away with the necessity of browser tabs, as it allows for users to move from one page of the site to the next without ever opening a new tab.
At a glance, new users might not find the content displayed by the new app and homepage all that enticing, but with time, Yahoo’s website attempts to better understand its users and in doing so, offer them content that caters specifically to their interests. As a result, the experience, according to the company, improves with time.
Over time, as you click on more content, the Yahoo stream becomes more tailored to your interests. The more you use the app and homepage, the better your experience will be.
The Yahoo app is available for download on Apple’s App Store as well as Google’s Play Store.