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Lyft Announces Partnerships To Attract And Retain Drivers

Lyft announced recently during a lunch event at their San Fransisco headquarters a number of changes to attract drivers and keep them working. According to USA Today, the Uber rival, Lyft, has partnered with a few other companies to make their service attractive to drivers.

For those potential drivers who don’t have a car that meets Lyft’s requirements, Hertz will offer a discount on a rental that can be used to drive for Lyft. These deals are for daily, weekly or monthly rentals.

Wired reports that another part of the announcement is a features called Express Pay which allows drivers to have their earnings instantly deposited into their bank accounts when they have earned $50. This is a change from the weekly payouts that drivers have had in the past. Payment company Stripe is partnering with Lyft to make Express Pay happen.

Shell Oil Company is also teaming up with Lyft, offering gas discounts for drivers based on how many miles they work.

Allstate Insurance is providing roadside assistance and Starbucks Coffee Company is offering discounts on coffee as well as access to restrooms for drivers.

In order to make Lyft a more global brand, it has teamed up with Didi Kuaidi, a rival of Uber’s in China. The partnership allows Lyft users to hail Didi rides in China and Didi users to hail Lyft rides in the United States.

With a company value of 2.5 million, Lyft has a long way before it catches up to Uber’s $51 billion worth but it is hoping that by attracting drivers, it can expand its presence and become a contender in the ride hailing sector.

Ride hailing connects drivers with people who need rides via smartphone apps. This allows riders to get transportation for cheaper than a taxi and allows car owners to make money driving whenever is convenient for them.

All the announced changes will be rolled out in phases, expected to be completed in early 2016.

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