Beginning next week, Jeb Bush starts his first TV ad buy in New Hampshire. The initial $500,000 media buy will include ads on Boston area broadcast stations and cable stations and on station WMUR in New Hampshire.
The ads will begin next Wednesday and continue for the remainder of September. New Hampshire is one of the earliest primary voting states and Gov. Bush has seen his early lead in the polls eroding after Donald Trump and Gov. John Kasich of Ohio entered the race.
The Bush campaign is focusing on his record of conservative reform while governor of Florida. Campaign spokesperson Kristy Campbell said about the ad buy to CNN:
Our first television ad will highlight Gov. Bush’s strong conservative record of reform and his plan to change the culture in Washington. He is the only candidate with the proven record of conservative leadership and results to take on the entrenched special interests in our nation’s capital to restore opportunity for all Americans.
Gov. Bush entered the race expecting to have the support of the establishment Republicans, but the recent verbal feud with Mr. Trump and the entry of Gov. Kasich in the race have split the establishment support. A strong showing in the February primary in New Hampshire will be necessary to keep his campaign hopes alive.
Trump has been attacking Bush as a “low-energy” candidate. The business executive is attempting to exploit Bush’s ties to establishment Republicans and big-business to paint him as an insider and more of the same kind of politician we have seen over the last several elections. Bush has disagreed with that characterization and told reporters in New Hampshire on Thursday:
People as they get closer to the election, they’ll start thinking who can sit behind the big desk, who can make tough decisions, who has a proven record? I think I can make a pretty good case over the long haul that I am that guy.
The most recent WMUR poll shows that Trump is leading in New Hampshire with 24 percent versus Bush’s 12 percent. National polls show Trump leading by a larger margin, with Ben Carson and Kasich both leading Bush.
The Bush campaign advertising will be joined by the Super PAC, Right to Rise, who announced last month that it would be spending at least $10 million on advertising in Iowa, New Hampshire, South Carolina and other early primary states in support of Gov. Bush.