Facebook announced Tuesday on a blog post that publishers are now able to port its autoplay video ad experience directly into their own apps with the new MediaView feature available in the newest software development kit for Android and iOS.
Facebook previously enabled users to monetize their apps in April 2014 with Facebook ads by signing up for the Audience Network, reports Video Ink. Starting this week, members of the network can implement dynamic product ads with personalized shopping suggestions geared towards their users.
According to Engadget, this includes clips that will play automatically, ads based on users’ browsing habits, carousel ads with up to five images, and the less annoying click-to-play videos.
“We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed,” the blog post reads. In an effort to amp up the results for advertisers, the company is making the advertising available off Facebook for members of the Audience Network.
We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.
Of course, this opens the door to a myriad of security concerns. At the beginning of this month, hackers spread malware to hundreds of millions of internet users via Yahoo’s ad network.
According to International Business Times, the cyber criminals hacked into Yahoo’s ad network and utilized it to deliver malware to users of popular websites.
“As soon as we learned of this issue, our team took action to block this advertiser from our network,” wrote a Yahoo spokesperson in an email statement to IBT.
Yahoo is committed to ensuring that both our advertisers and users have a safe and reliable experience. As soon as we learned of this issue, our team took action to block this advertiser from our network. We take all potential security threats seriously. With that said, the scale of the attack was grossly misrepresented in initial media reports and we continue to investigate the issue.
With the additional advertising opportunities for apps off the main site of Facebook, the possibility of hackers attacking users of the popular Facebook apps increases.
Facebook recently announced that the social media site will begin tracking how long users look at news stories in an effort improve the individual news feeds of users.