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Swatch’s ‘Trendy’ $150 Watch: The Apple Watch Rival

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Swatch may soon give Apple a run for its money with the U.S. launch of their Sistem51 watch. The $150 Swiss-made watch is powered by movement with a simple yet innovative design.

Sales of the Apple Watch have been disappointing and the watch itself is expensive with the classic version starting at $549. According to Business Insider, the smartwatch has been a hard sell for millennials.

A YouGov survey found that 60% of 16- to 34-year-olds view watches as unnecessary in today’s age of smartphones. This means it’s unlikely many will spend almost $600 for an Apple Watch. The Apple Watch also has issues that analog watches do not, including battery life.

The Sistem51 runs for 90 hours, compared to the 18-hour battery life of the Apple Watch, which requires charging every night. The Sistem51 has no batteries and is instead powered by the movements of the wearer.

Slate claims that the Swatch watch is the “timepiece that will change everything.” Even a decent and reliable mechanical Swiss watch usually costs at least $500. Swatch’s affordable mechanical watch is getting attention in the watch world. Luxury watch aficionado Brice Goulard of Monochrome Watches was quoted by Slate as saying the Sistem51 is “one of the most important new watches of the last 10 years.”

The Swatch Sistem51 is certainly one of the cheapest watches we’ve ever reviewed, and we’re doing it without any shame or regrets. Why? Because the Swatch Sistem51 is clearly one of the most important new watches of the last 10 years.

Goulard went on to say the automatic watch is a major industrial milestone that may change the watch industry.

The low price and innovative features of the Swatch may make it more appealing to millenials who are skeptical about buying a fashion watch, luxury brand, or the Apple watch. Young consumers in particular may appreciate the watch’s simplicity and price.

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