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Tesla Offers Free Cars And Cash As Incentives For Referrals

Tesla Model S

As if owning a car by one of the world’s most respected entrepreneurs wasn’t enough, Elon Musk’s Tesla has launched a new homegrown marketing campaign in which Tesla owners are eligible to receive a free car, $1,000 cash bonuses and an invitation to an upcoming inaugural gala.

The details of the new in-house marketing campaign were sent via email to owners of Tesla’s Model S sedans, according to a story this past Wednesday on Tech CrunchThe email contained a series of incentives for the program, which, Tech Crunch reported, is set to end on October 31, 2015.

The program’s referral initiative centers on $1,000 bonuses that can be used on Tesla services and products. Existing owners were sent a referral link they can use to send to friends interested in buying a Tesla. If the linked is used for the purchase, Tech Crunch reported, the buyer and the referrer get a $1,000 bonus.

Tech Crunch quoted Musk as having said the program is an “experiment.”

I have no idea if this will work or not. If it works out, that’s great. If not, we’ll say ‘that was a great experiment’ and move on.

The stakes only get higher — and arguably more interesting — after that. Customers who make five referrals, according to CNET, will get to attend the company’s Gigafactory batter production facility launch party in Nevada.

Customers who sell ten Teslas through referrals will have the option to buy (with a $25,000 discount) the company’s yet-to-be-released Founders Series Model X SUV. CNN Money reports said the benchmark for the discounted Model X is five referrals rather than ten.

According to Tech Crunch, the grand prize for Tesla owners is a free Model X SUV. The site reported that Musk is offering the free car to the first person in each of Tesla’s regions (North America, Europe, Asia) to sell 10 Teslas through referral.

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