Apple TV, which hasn’t seen a material refresh since 2012, is reportedly undergoing a major overhaul which the company intends to announce later this summer — according to sources familiar with the matter, BuzzFeed News reported.
The new Apple TV, which BuzzFeed‘s sources claim to be a “more polished” variant of its predecessor, is headed to the market along with its own App Store and the announcement is reportedly scheduled for an Apple event in September.
The new version will reportedly include a slimmer, updated chassis in addition to new internal components, a new remote which BuzzFeed‘s sources claim to be a drastic improvement upon the prior, an improved operating system which supports Siri voice control and increased storage capacity. As for the internals, the updated version of the device will reportedly incorporate Apple’s 64-bit ARM based system on a chip, the A8.
Apple TV first debut back in 2007 as an alternative to conventional subscription-based TV service and come the end of next year, the service could be looking at as many as 7 million subscribers, according to a Business Insider report published back in March.
News of the revamped set-top box comes on the heels of last week’s announcement at an Apple Watch event in which the tech giant revealed that Apple TV would be the exclusive launch partner for HBO’s standalone streaming service, HBO Go.
USA Today indicated in a report that Apple is negotiating with top television programmers to acquire a 25 channel streaming bundle, which includes Fox, CBS and ABC.